So chocolate maker Cadbury and the National Trust have decided to drop the word 'Easter' from their annual egg hunt events across the UK. Is this a disgrace? Is it absurd? Or is it quite simply "absolutely ridiculous" as Theresa May put it.
I guess companies like Cadbury can do what they want when it comes to their own events and the marketing of their own products which, Cadbury claim, will continue to bear the word 'Easter' on packaging.
I personally think the whole thing is just a little disappointing but not in the least bit surprising.