So, this is the latest ad campaign by Planned Parenthood in the United States. The abortion service provider doesn't tend to hold back when it comes to advertising but this latest one is nothing short of utterly bizarre, horrifically tragic, deeply patronising, and completely lacking in any compassion or indeed any sense.
Here we have an advert sending out the message to women that 'your baby will thank you' if you abort it.
How ironic that this message should sit alongside a picture of a little child smiling in their mother's arms.
One positive thing to come out of this, however, is Planned Parenthood's significant admission that we are talking about a 'baby' here, something pro-choice people often claim isn't the case.
May God help them.